Steps
- The owner opens Social Accounts and clicks Connect Facebook & Instagram. The first time, tick the short checklist, then sign in to Facebook and pick the Page.
- The Instagram Business account linked to that Page connects too, and Facebook comments, messages and Lead Ads start arriving as leads.
- Make a post under Creatives, open it and click Post / Schedule.
- Tick Facebook, Instagram or both, choose Post now or Schedule for later (and pick the date and time), then click Post now or Schedule.
- Scheduled Posts lists every post. While one goes out the page waits (Instagram up to a minute). A failed one shows the reason, here and on the creative's page; fix it, click Retry.
- To pause, click Edit on the account and untick Active: nothing is posted and replies from Saathi360 stop; leads keep arriving. The unlink button disconnects it: waiting posts are cancelled, published ones stay.
Good to know
Instagram only takes posts with a picture or a video. Pictures are turned into JPEG and fitted to Instagram's shape for you. A video goes up as a Reel: Instagram takes a few minutes to prepare it, so it shows Publishing until then and posts by itself.
If a Page shows Reconnect needed, connect it again, or its posts will fail.
A call to action such as Shop Now goes out as the last line of the caption, with its link. Ordinary posts have no button; links are tappable on Facebook, not on Instagram.
Disconnecting a Facebook Page also disconnects the Instagram account connected through it, and their comments, messages and Lead Ads stop becoming leads. Connecting a Page again keeps a paused account paused. A Page or Instagram account can be connected to only one Saathi360 business: if another business already has it, disconnect it there first or contact Saathi360 support. If only the Instagram account is taken, the Page still connects without it.
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