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Digital marketing

Run a marketing campaign

A campaign is one push, like a festival sale, that keeps its dates, budget and posts together.

Steps

  1. Open Campaigns in Digital Marketing and click New Campaign.
  2. Type a Name and Description, pick the Campaign type, such as Seasonal / Festival or Event Promotion, and tick Facebook or Instagram.
  3. Set the Start date, End date and Budget, describe the Target audience, add tags, and click Save Campaign.
  4. Keep Status on Draft while you prepare, Active while it runs, then Paused, Completed or Archived.
  5. Click Add Creative on the campaign to make a post, and choose this campaign in the post's Campaign box. It is then listed under Creatives.

Good to know

Filter the list by status or type, and open a campaign with View.
Performance on a campaign stays empty for now, because reach and clicks are not brought back from Facebook and Instagram yet.
Next in this sectionPlan an offer or deal

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