Steps
- Connect Official WhatsApp (Meta) in Settings → WhatsApp. Broadcasts use it automatically; the free QR link cannot broadcast.
- Create a Marketing template in WhatsApp Manager (Create a template on the Broadcasts page). Put Add variable where the customer's name should go. Meta approves it in minutes to a day.
- Open WhatsApp in Digital Marketing, click Refresh templates, then New Broadcast. Type a Name and pick the Message template; the preview shows the text.
- Choose the Audience type: all customers, an audience segment or a customer group. Click Save Broadcast, open it and click Send Now.
- Delivery Metrics show sent, delivered and read. A failed send keeps Meta's reason.
- Meta's rules ask for each customer's yes before offers. The form shows how many agreed; Send WhatsApp offers only to customers who agreed in Digital Marketing Settings sends to them alone.
Good to know
Meta only lets a business start a chat with an approved template, so every broadcast is one. Marketing messages cost about ₹0.80–0.90 each, paid to Meta; Saathi360 never charges for messages.
How WhatsApp broadcasts work on the Broadcasts page explains both connections, templates, today's limit and prices, with Meta's own price list.
Customers who replied STOP are skipped. The owner sets the number's Daily message limit in Digital Marketing Settings (250 a day if empty). Fill Scheduled at to send later.