Steps
- Open Audience in Digital Marketing and click New Segment.
- Type a Name and pick the Criteria type, such as High-Value (Top 20% by spend), New Customers (Last 30 days) or Inactive (No order 60+ days).
- Click Save & Sync. The list shows how many customers are in it now.
- Pick the segment as the audience of a WhatsApp broadcast, an email or an SMS.
- Click Sync on the list later to count again as customers come and go.
Good to know
Other ready rules: All Customers and Frequent Buyers (5+ orders). Segments are made of your customers, not your leads.
By City / Area, By Customer Group and the rules by what a customer bought have no box yet to say which one, so they find nobody. Custom Filter takes every customer.
To message one customer group, pick it straight in the WhatsApp broadcast's Audience type.