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Leads and follow-ups

Make your own pipeline and stages

Name the stages the way your business works: one pipeline for each campaign, batch or kind of work.

Steps

  1. Open Pipeline board, then All pipelines & templates.
  2. Under Start from a ready-made pipeline, use one suggested for your business, or make your own.
  3. Give it a Pipeline name and add Stages from left to right. For each stage choose what it Counts as (New, Contacted, Qualified, Won or Lost) and its Win %.
  4. Save it. Sign-up forms, automations and the lead form can now put leads straight onto it.

Good to know

Moving a lead to a stage that counts as Won adds them as a customer, as always.
Reports and automations go by what a stage counts as, so name stages freely but set Counts as with care.
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